PROBLEM
For busy startup founders and marketing teams across the enterprise, Mavity provides an end-to-end solution that offers on-demand creative teams with AI-powered collaboration and project management tools.
SOLUTION
Businesses have long relied on traditional agency or marketplace models to access creative talent and execute projects, however, this leads to a lot of frustration and what we call the communication gap: not knowing how to execute a creative vision. Thus, with Mavity, our customers save between 40-60% in costs and time executing projects with the help of our AI-powered collaboration software and project management tools.
VALUE PROPOSAL
A study by PwC indicates that around 45% of work activities can be automated, potentially saving $2 trillion in global workforce costs. With Mavity, customers can go from 4-6 weeks to just minutes in specific design processes.
By blending project management tools with dedicated design processes powered by AI, we`re aiming to become the leading collaboration tool for design and marketing teams.
TWEET PITCH
Mavity, the leading collaboration platform for creative teams, supercharges design and marketing operations by leveraging AI and automated project management tools.
TARGET MARKET
Our ICP are startups under 10 employees who spend an average of $4k per month on design and marketing budgets. We`re reaching them through entrepreneurial ecosystems and channels including partnerships with accelerators, incubators and VCs, as well as an inbound marketing strategy, sourcing leads from Crunchbase, Slack Communities, freelance marketplaces, and others.
Our primary KPIs are number of new product users (April 2024: 153), number of creative ops subscriptions (April 2024: 37), number of new creatives (April 2024: 9,552)