PROBLEM
We do transform every family, into the best place to grow.
Tool-be empowers parents, families, and caregivers of young children during their formative years to make the most out of this critical and irreplaceable stage of life.
It teaches them what to do, how, and when, while reinforcing healthy lifestyle habits and enhancing the development of skills and competencies in children. Acting as a sensor, Tool-be enables the early detection of over 10 indicators in the child`s development and family environment.
SOLUTION
We do understand that everything starts at home.
Tool-be`s solution is tailored to the characteristics and profile of each family and caregiver, offering a 360-degree support experience. It combines physical tools delivered to every home through a subscription program, with digital content platforms available 24/7, facilitating every caregiver`s learning process. All this comes with personalized, humanized support provided by education experts
VALUE PROPOSAL
We are the instruction manual that doesn`t come with children.
Tool-be is a technology-driven education company, specializing in the behavior and habits of families and caregivers of young children. We act as a social sensor, aiding in the early detection of alerts in neurodevelopment, nutrition, multidimensional poverty and mental health. With a prevention and intervention plan tailored to each situation, we successfully mitigate psychosocial risks in the communities we serve
TWEET PITCH
Tool-be is the instruction manual that doesn`t come with children.
TARGET MARKET
Out of every 1,000 babies born worldwide, approximately 106 (10.6%) are born in the Americas. This accounts for over 13.8 million babies born on our continent each year; of these, only 3.7 million are born in the United States, with nearly 20% of these births being to Hispanic mothers.
Tool-be serves families from pregnancy through the early childhood years, targeting caregivers with children aged 0 to 6. This gives us an annual target market of over 65 million families with children in this age range.
We reach this target market through three verticals: the upper echelon of the socioeconomic pyramid - the Mass Market (the family pays for the service) ; the middle segment of the pyramid - the Corporate Market (the company pays for the service of its employees - perk); and the lower segment of the pyramid - the Government Sector (the government subsidizes the service).